The Asia Micro & Macro Strategic Partners’ Alliance (AMM) was formed with the objective of offering a Strong Team, capable at the Macro Levels in Malaysia – Asia to analyze the “Country” Political, Cultural and Environmental conditions, and at the Micro Levels to analyse the “Company” Operational Systems – Procedures – Approaches – and Attitudes, as well as what are the Logistic and Control Systems required to safely guide the AMM Outsourcing – Sourcing Clients in the needed strategies for Profit Improvement.

For reasons of Capacity Utilization, Cost Efficiencies, Focus and Timely Follow Up, one of the Alliance Partners, Micro & Macro Approach (MMA), which is the Founding member of the Alliance, will carry out the following Roles and Functions:-

• Leading the Alliance.
• Coordinating the Input from AMM Outsourcing – Sourcing Clients, and from the Individual AMM Partners.
• Administrative Matters, Follow-Up, and Project reporting. (For details about Micro & Macro Approach we refer you to website www.mma.com.my)

Micro & Macro Approach was founded by John Madsen, a Dane, who has more than 35 years business experience in Asia, as well as being an Honorary Consul of Denmark.
John Madsen has authored and co-authored several books and publications including:

• The Streetwise Marketer – The Marketing Leadership Approaches they don't teach at Business Schools.
• The 12 Working Principles
• Managing in a Plural Society.

Micro & Macro Approach – can be contacted as follows:

MICRO & MACRO APPROACH Sdn Bhd
Block 2A, Level 15
Suite 15-1, Plaza Sentral
Jalan Stesen Sentral 5
50470 Kuala Lumpur
Malaysia
Tel:   +603 2261 4222 / 4555
H/P:   012 210 1512
Fax:   +603 2261 4777
E-mail:   jm@mma.com.my
Website: www.mma.com.my